Toyota Tacoma’s Repeat Victory as Truck of Texas Validates Its Engineering and Market Strategy
The Toyota Tacoma has secured the Truck of Texas title for the second consecutive year. The Texas Auto Writers Association (TAWA) announced the win following its 32nd annual Texas Truck Rodeo , a two-day evaluation held at Eagles Canyon Raceway. This victory is part of a dominant five-year trend: Toyota pickups have now earned the top honor four times since 2022, with the full-size Tundra winning in alternating years. The Tacoma’s win is statistically notable; it is the first midsize truck to claim the overall award, breaking a long-standing precedent set by full-size competitors. Brock Cartlidge, Senior Manager of Toyota Vehicle Marketing and Communities , connected the award to commercial performance. “The Tacoma concluded the 2025 calendar year with its highest sales volume on record,” he stated. “This award aligns with its 21-year tenure as the U.S. market leader in midsize pickup sales .” The recognition from TAWA’s journalist members signals a shift in competitive ben...
